Here’s the skinny on NH’s new low-cal margarita.
The true origin of the Margarita is the stuff of legend, and many lay claim to the perfect recipe-among them a NH couple who say their all-natural mix creates a cocktail that is both delicious and easy on the waistline.
Steven and Christy Cegelski of Tilton created Drink Skinny Margarita Mix earlier this year following a two-year quest for a mix that offered the same balance of sweetness and tang they experienced while on vacation in Mexico. Failing to find one, and even worse, finding most had high fructose corn syrup and a hefty calorie count, they created their own.
Drink Skinny Margarita Mix contains water, lime juice, agave nectar, and stevia, a natural herb sweetener. The mix itself is 20 calories per serving (minus the tequila) and is available in 23 specialty stores, mostly in NH. They include Board and Basket in West Lebanon, Butters Fine Food & Wine in Concord, and Hannah Grimes in Keene. Bottled in Maine, Drink Skinny Margarita Mix costs $10 a bottle and makes about six drinks at a recommended ratio of two parts mix to one part tequila.
“There is a lot of need out there for a low-calorie product that tastes good,” says Steven Cegelski, who still works at his water treatment business while his wife is full-time with their new venture. “[We said] let’s make something low-calorie, but not a chemical creation. It’s made of juice and natural ingredients.”
The recipe, which they taste-tested on very willing friends, seems to be a hit. The mix landed on store shelves in June, the company Web site launched in July, and the couple has already paid off their initial investment of under $20,000. Recent mentions on the Daily Candy Web site and outblush.com (a women’s shopping site) have boosted sales. Online sales account for about 50 orders a month. “We get e-mails all the time asking why isn’t it available in Boston, why isn’t it available in Nashua,” says Christy Cegelski. “We’ve hit a roadblock with as much as we can do selling ourselves and distributing ourselves.”
Drink Skinny will soon come out with two new flavors, Pomegranate Blueberry and Pineapple Mango, and the Cegelskis are now talking with a national distributor.